Check out: Badger Football this fall!
Well it is my last day of my fabulous internship at Avenue A | Razorfish! I have learned so much about the working world and the world of digital marketing. It has been such an amazing and fun 10 weeks and I can't believe how fast it has gone! I want to give some shout out to the people that have made this such a great experience.
-To all the people that work at AARF. Dave, David, Molly, and everyone who presented great lunch and learns. You have helped me understand this industry so well! Thanks for the great learning experience.
-To Sally and Katie. You guys are amazing, thanks for all the fun times in the marketing fort. I know we will stay in touch, and hopefully I will be able to put those German phrases to good use one day Sally!
-To Heather. Your pretty much just down-right awesome and the best boss anyone could ask for. Thanks for teaching me so much about not only marketing but about life. You have made time here such a great experience. I'm going to miss you and the Italian restaurant a ton! I can't wait for you to come visit me in Madison!
-To everyone who has read this blog and commented this summer thank your for the support. It has been so fun writing this blog and listening to what you have to say about my thoughts. I hope I have helped those of you who are considering an internship.
I'm thinking about starting another blog when I go back to school this fall, so stay on the look out for the URL to that site!
Thanks for everything!
Friday, August 22, 2008
Monday, August 18, 2008
Social Media...aka Social Influence Marketing
Check out: Shiv's presentation on Social Influence Marketing!
Have you ever gone online and read a review of a product before buying it? Or have you gone on facebook and seen something that your friend just bought and thought that you might be interested in that same product? This is social media at it's finest. I have been talking a lot about social media this summer. It has played a very important role in my time here at Avenue A | Razorfish. Part of my job has been to collect information on new and exciting developments in the social aspect of marketing. This has become such a crucial role for marketers that AARF has coined new term for this kind of marketing called Social Influence Marketing. Social Influence Marketing takes into account the massive power that consumer's peer's have in determining what purchasing decisions people make. Social media uses all kinds of strategies to harness the power of this idea. The next time you are shopping online keep your eyes open for user ratings or product reviews. You might not realize it but these companies are taking advantage of peer influence! It is helpful to both the consumers and the companies! A good example is the new site that reviews iphone apps i use this. There is a lot of proof that this stuff works but a recent ReadWriteWeb article sums it up very well, check it out!
Have you ever gone online and read a review of a product before buying it? Or have you gone on facebook and seen something that your friend just bought and thought that you might be interested in that same product? This is social media at it's finest. I have been talking a lot about social media this summer. It has played a very important role in my time here at Avenue A | Razorfish. Part of my job has been to collect information on new and exciting developments in the social aspect of marketing. This has become such a crucial role for marketers that AARF has coined new term for this kind of marketing called Social Influence Marketing. Social Influence Marketing takes into account the massive power that consumer's peer's have in determining what purchasing decisions people make. Social media uses all kinds of strategies to harness the power of this idea. The next time you are shopping online keep your eyes open for user ratings or product reviews. You might not realize it but these companies are taking advantage of peer influence! It is helpful to both the consumers and the companies! A good example is the new site that reviews iphone apps i use this. There is a lot of proof that this stuff works but a recent ReadWriteWeb article sums it up very well, check it out!
Thursday, August 7, 2008
The Olympics Go Social
Check out: The opening ceremony's on Friday night!
I love the Olympics and can't wait for them to start tomorrow night! For all those who feel the same way, ReadWriteWeb has a great blog post for all those interested in both the Olympics and Social Media. Check it out for great places to catch up on the Olympic games and other cool ways the sponsors are using social media.
GO USA!!
I love the Olympics and can't wait for them to start tomorrow night! For all those who feel the same way, ReadWriteWeb has a great blog post for all those interested in both the Olympics and Social Media. Check it out for great places to catch up on the Olympic games and other cool ways the sponsors are using social media.
GO USA!!
ad:tech Chicago...My first trade show experience.
Check out: AdLife...check out this great Ad Week article on it. Chicago Bears are back on tonight at 7!
Well I made it through my very first trade show,ad:tech Chicago, which took place on Tuesday and Wednesday. It was a very busy and crazy couple of days but I learned a lot of great stuff! I attended 8 lectures, got to walk around the exhibit hall, and go behind the scenes in the press room and the speaker's lounge. I am going to be keeping an eye out for reactions from the show and will try to post different view points and ideas that I find. One thing that I really enjoyed was learning about the different ideas and opinions that all the different people have. There were lots of passionate people and panelist. It is nice to see people in the industry excited about their ideas and where digital is going. Here are some highlights!
Favorite Discussions at ad:tech:
-Keynote Presentation: The Big Idea Strikes Back. Brad Jakeman discussed the impact that a Big Brand Idea can have on shaping your brand's digital advertising. Jakeman said that the big brand ideas must: drive brands across all channels (TV. Interactive, Customer service, etc.), must be unique or proprietary, and it must be compelling- directly connected to the performance of your business.
-Blog Responses: DM News, Marketing Power
-Social Influence Marketing: A Transformative Opportunity. Shiv Singh of AARF offered insight into the importance of embracing the power that social influence has over people's daily decision making. He highlighted the fact that our peers are the people that we go to in order to make most of our choices including purchasing decisions.
Well I made it through my very first trade show,ad:tech Chicago, which took place on Tuesday and Wednesday. It was a very busy and crazy couple of days but I learned a lot of great stuff! I attended 8 lectures, got to walk around the exhibit hall, and go behind the scenes in the press room and the speaker's lounge. I am going to be keeping an eye out for reactions from the show and will try to post different view points and ideas that I find. One thing that I really enjoyed was learning about the different ideas and opinions that all the different people have. There were lots of passionate people and panelist. It is nice to see people in the industry excited about their ideas and where digital is going. Here are some highlights!
Favorite Discussions at ad:tech:
-Keynote Presentation: The Big Idea Strikes Back. Brad Jakeman discussed the impact that a Big Brand Idea can have on shaping your brand's digital advertising. Jakeman said that the big brand ideas must: drive brands across all channels (TV. Interactive, Customer service, etc.), must be unique or proprietary, and it must be compelling- directly connected to the performance of your business.
-Blog Responses: DM News, Marketing Power
-Social Influence Marketing: A Transformative Opportunity. Shiv Singh of AARF offered insight into the importance of embracing the power that social influence has over people's daily decision making. He highlighted the fact that our peers are the people that we go to in order to make most of our choices including purchasing decisions.
Thursday, July 31, 2008
Go Cubs Go Blog!!
Check out: The Cubs at 1:05 this afternoon!! Lets sweep them!, Mark DeRosa's The Pulse
I would love to spend this entire post talking about the wonderful creation that is the Chicago Cubs. Soriano is on his game, Big Z is kicking butt, and as always DLee is as reliable as ever. But seeing as how this blog is supposed to be focused on work and digital marketing I can't just sit here and talk about how picking up Harden (who is pitching this afternoon) is one of the smartest moves that the Cubbies have ever made. What I can discuss is another player's connection to Web 2.0 which is constantly generating huge foot traffic. Mark DeRosa (who plays virtually all over the baseball field and who in my opinion is the rock that holds the Cubs together) has created a blog on the Chicago Cubs official website that is not only widely visited but also deeply engaging. The Pulse's mass audience and countless comments might seem to be only be a result of his semi-celebrity status as a professional athlete. But I believe this is not the only reason his fans loyally check his blog for updates. One of the most important things about social media is honesty, and Mark DeRosa has created that over and over again in his posts. Whether it is his comical interviews of his teammates or his honest analysis of the All Star selections, DeRosa nails every post creating a blog that is both insightful and entertaining to read. He does not sugar coat and he does not fake anything. The comments that he generates reflect the mass appeal of this blog, with all kinds of readers chiming in on his ideas and offering their support. People respond to honesty and that is reflected in the constantly growing fan base The Pulse receives. The idea of social marketing is to join people together across all barriers and that is exactly what this star does.
I would love to spend this entire post talking about the wonderful creation that is the Chicago Cubs. Soriano is on his game, Big Z is kicking butt, and as always DLee is as reliable as ever. But seeing as how this blog is supposed to be focused on work and digital marketing I can't just sit here and talk about how picking up Harden (who is pitching this afternoon) is one of the smartest moves that the Cubbies have ever made. What I can discuss is another player's connection to Web 2.0 which is constantly generating huge foot traffic. Mark DeRosa (who plays virtually all over the baseball field and who in my opinion is the rock that holds the Cubs together) has created a blog on the Chicago Cubs official website that is not only widely visited but also deeply engaging. The Pulse's mass audience and countless comments might seem to be only be a result of his semi-celebrity status as a professional athlete. But I believe this is not the only reason his fans loyally check his blog for updates. One of the most important things about social media is honesty, and Mark DeRosa has created that over and over again in his posts. Whether it is his comical interviews of his teammates or his honest analysis of the All Star selections, DeRosa nails every post creating a blog that is both insightful and entertaining to read. He does not sugar coat and he does not fake anything. The comments that he generates reflect the mass appeal of this blog, with all kinds of readers chiming in on his ideas and offering their support. People respond to honesty and that is reflected in the constantly growing fan base The Pulse receives. The idea of social marketing is to join people together across all barriers and that is exactly what this star does.
Thursday, July 24, 2008
Happy Hour
Check out: Happy Hour at Zella's Tonight!
Zella's is hosting a happy hour tonight to raise money for a great cause. $35 per person for all you can eat and drink, or register early at www.blhs.org to get $5 off. All proceeds will be used to help support people with developmental disabilities served by Bethesda.
Zella's is located at 1983 N. Clybourn Ave Chicago.
The event takes place from 6-9pm. Please come and bring your friends!
Zella's is hosting a happy hour tonight to raise money for a great cause. $35 per person for all you can eat and drink, or register early at www.blhs.org to get $5 off. All proceeds will be used to help support people with developmental disabilities served by Bethesda.
Zella's is located at 1983 N. Clybourn Ave Chicago.
The event takes place from 6-9pm. Please come and bring your friends!
Tuesday, July 22, 2008
Food for Thought
Check out: Online by Brad Paisley...great song and on topic with the digital world!
An interesting aspect of my internship experience has been weekly meetings on Tuesdays and Thursdays. Every Tuesday we are given a short presentation over breakfast. These presentations are conducted by project managers on different client accounts throughout the agency. They share the different campaigns and pitches that they are presenting to their clients. This gives everyone in the company exposure to not only the project management side of the business, but also the creative aspect of the company. In addition to breakfast club on Tuesdays, lunch is provided every Thursday for the interns. In this lunch meeting, an employee from each of the different fields within the company comes and talks to us about his or her role at Avenue A | Razorfish. Thus far, I have learned about emerging media, the client side of digital media and marketing, and corporate PR. This week we are going to be learning about the user experience team. These have created a very well rounded experience. I feel like I have a very good grasp on all the different parts that make up a digital agency. It is interesting to see how all the different areas fit together and work with each other. And as an added bonus we get free food!
An interesting aspect of my internship experience has been weekly meetings on Tuesdays and Thursdays. Every Tuesday we are given a short presentation over breakfast. These presentations are conducted by project managers on different client accounts throughout the agency. They share the different campaigns and pitches that they are presenting to their clients. This gives everyone in the company exposure to not only the project management side of the business, but also the creative aspect of the company. In addition to breakfast club on Tuesdays, lunch is provided every Thursday for the interns. In this lunch meeting, an employee from each of the different fields within the company comes and talks to us about his or her role at Avenue A | Razorfish. Thus far, I have learned about emerging media, the client side of digital media and marketing, and corporate PR. This week we are going to be learning about the user experience team. These have created a very well rounded experience. I feel like I have a very good grasp on all the different parts that make up a digital agency. It is interesting to see how all the different areas fit together and work with each other. And as an added bonus we get free food!
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