Check out: Badger Football this fall!
Well it is my last day of my fabulous internship at Avenue A | Razorfish! I have learned so much about the working world and the world of digital marketing. It has been such an amazing and fun 10 weeks and I can't believe how fast it has gone! I want to give some shout out to the people that have made this such a great experience.
-To all the people that work at AARF. Dave, David, Molly, and everyone who presented great lunch and learns. You have helped me understand this industry so well! Thanks for the great learning experience.
-To Sally and Katie. You guys are amazing, thanks for all the fun times in the marketing fort. I know we will stay in touch, and hopefully I will be able to put those German phrases to good use one day Sally!
-To Heather. Your pretty much just down-right awesome and the best boss anyone could ask for. Thanks for teaching me so much about not only marketing but about life. You have made time here such a great experience. I'm going to miss you and the Italian restaurant a ton! I can't wait for you to come visit me in Madison!
-To everyone who has read this blog and commented this summer thank your for the support. It has been so fun writing this blog and listening to what you have to say about my thoughts. I hope I have helped those of you who are considering an internship.
I'm thinking about starting another blog when I go back to school this fall, so stay on the look out for the URL to that site!
Thanks for everything!
Friday, August 22, 2008
Monday, August 18, 2008
Social Media...aka Social Influence Marketing
Check out: Shiv's presentation on Social Influence Marketing!
Have you ever gone online and read a review of a product before buying it? Or have you gone on facebook and seen something that your friend just bought and thought that you might be interested in that same product? This is social media at it's finest. I have been talking a lot about social media this summer. It has played a very important role in my time here at Avenue A | Razorfish. Part of my job has been to collect information on new and exciting developments in the social aspect of marketing. This has become such a crucial role for marketers that AARF has coined new term for this kind of marketing called Social Influence Marketing. Social Influence Marketing takes into account the massive power that consumer's peer's have in determining what purchasing decisions people make. Social media uses all kinds of strategies to harness the power of this idea. The next time you are shopping online keep your eyes open for user ratings or product reviews. You might not realize it but these companies are taking advantage of peer influence! It is helpful to both the consumers and the companies! A good example is the new site that reviews iphone apps i use this. There is a lot of proof that this stuff works but a recent ReadWriteWeb article sums it up very well, check it out!
Have you ever gone online and read a review of a product before buying it? Or have you gone on facebook and seen something that your friend just bought and thought that you might be interested in that same product? This is social media at it's finest. I have been talking a lot about social media this summer. It has played a very important role in my time here at Avenue A | Razorfish. Part of my job has been to collect information on new and exciting developments in the social aspect of marketing. This has become such a crucial role for marketers that AARF has coined new term for this kind of marketing called Social Influence Marketing. Social Influence Marketing takes into account the massive power that consumer's peer's have in determining what purchasing decisions people make. Social media uses all kinds of strategies to harness the power of this idea. The next time you are shopping online keep your eyes open for user ratings or product reviews. You might not realize it but these companies are taking advantage of peer influence! It is helpful to both the consumers and the companies! A good example is the new site that reviews iphone apps i use this. There is a lot of proof that this stuff works but a recent ReadWriteWeb article sums it up very well, check it out!
Thursday, August 7, 2008
The Olympics Go Social
Check out: The opening ceremony's on Friday night!
I love the Olympics and can't wait for them to start tomorrow night! For all those who feel the same way, ReadWriteWeb has a great blog post for all those interested in both the Olympics and Social Media. Check it out for great places to catch up on the Olympic games and other cool ways the sponsors are using social media.
GO USA!!
I love the Olympics and can't wait for them to start tomorrow night! For all those who feel the same way, ReadWriteWeb has a great blog post for all those interested in both the Olympics and Social Media. Check it out for great places to catch up on the Olympic games and other cool ways the sponsors are using social media.
GO USA!!
ad:tech Chicago...My first trade show experience.
Check out: AdLife...check out this great Ad Week article on it. Chicago Bears are back on tonight at 7!
Well I made it through my very first trade show,ad:tech Chicago, which took place on Tuesday and Wednesday. It was a very busy and crazy couple of days but I learned a lot of great stuff! I attended 8 lectures, got to walk around the exhibit hall, and go behind the scenes in the press room and the speaker's lounge. I am going to be keeping an eye out for reactions from the show and will try to post different view points and ideas that I find. One thing that I really enjoyed was learning about the different ideas and opinions that all the different people have. There were lots of passionate people and panelist. It is nice to see people in the industry excited about their ideas and where digital is going. Here are some highlights!
Favorite Discussions at ad:tech:
-Keynote Presentation: The Big Idea Strikes Back. Brad Jakeman discussed the impact that a Big Brand Idea can have on shaping your brand's digital advertising. Jakeman said that the big brand ideas must: drive brands across all channels (TV. Interactive, Customer service, etc.), must be unique or proprietary, and it must be compelling- directly connected to the performance of your business.
-Blog Responses: DM News, Marketing Power
-Social Influence Marketing: A Transformative Opportunity. Shiv Singh of AARF offered insight into the importance of embracing the power that social influence has over people's daily decision making. He highlighted the fact that our peers are the people that we go to in order to make most of our choices including purchasing decisions.
Well I made it through my very first trade show,ad:tech Chicago, which took place on Tuesday and Wednesday. It was a very busy and crazy couple of days but I learned a lot of great stuff! I attended 8 lectures, got to walk around the exhibit hall, and go behind the scenes in the press room and the speaker's lounge. I am going to be keeping an eye out for reactions from the show and will try to post different view points and ideas that I find. One thing that I really enjoyed was learning about the different ideas and opinions that all the different people have. There were lots of passionate people and panelist. It is nice to see people in the industry excited about their ideas and where digital is going. Here are some highlights!
Favorite Discussions at ad:tech:
-Keynote Presentation: The Big Idea Strikes Back. Brad Jakeman discussed the impact that a Big Brand Idea can have on shaping your brand's digital advertising. Jakeman said that the big brand ideas must: drive brands across all channels (TV. Interactive, Customer service, etc.), must be unique or proprietary, and it must be compelling- directly connected to the performance of your business.
-Blog Responses: DM News, Marketing Power
-Social Influence Marketing: A Transformative Opportunity. Shiv Singh of AARF offered insight into the importance of embracing the power that social influence has over people's daily decision making. He highlighted the fact that our peers are the people that we go to in order to make most of our choices including purchasing decisions.
Subscribe to:
Posts (Atom)
