Check out: The Cubs at 1:05 this afternoon!! Lets sweep them!, Mark DeRosa's The Pulse
I would love to spend this entire post talking about the wonderful creation that is the Chicago Cubs. Soriano is on his game, Big Z is kicking butt, and as always DLee is as reliable as ever. But seeing as how this blog is supposed to be focused on work and digital marketing I can't just sit here and talk about how picking up Harden (who is pitching this afternoon) is one of the smartest moves that the Cubbies have ever made. What I can discuss is another player's connection to Web 2.0 which is constantly generating huge foot traffic. Mark DeRosa (who plays virtually all over the baseball field and who in my opinion is the rock that holds the Cubs together) has created a blog on the Chicago Cubs official website that is not only widely visited but also deeply engaging. The Pulse's mass audience and countless comments might seem to be only be a result of his semi-celebrity status as a professional athlete. But I believe this is not the only reason his fans loyally check his blog for updates. One of the most important things about social media is honesty, and Mark DeRosa has created that over and over again in his posts. Whether it is his comical interviews of his teammates or his honest analysis of the All Star selections, DeRosa nails every post creating a blog that is both insightful and entertaining to read. He does not sugar coat and he does not fake anything. The comments that he generates reflect the mass appeal of this blog, with all kinds of readers chiming in on his ideas and offering their support. People respond to honesty and that is reflected in the constantly growing fan base The Pulse receives. The idea of social marketing is to join people together across all barriers and that is exactly what this star does.
Thursday, July 31, 2008
Thursday, July 24, 2008
Happy Hour
Check out: Happy Hour at Zella's Tonight!
Zella's is hosting a happy hour tonight to raise money for a great cause. $35 per person for all you can eat and drink, or register early at www.blhs.org to get $5 off. All proceeds will be used to help support people with developmental disabilities served by Bethesda.
Zella's is located at 1983 N. Clybourn Ave Chicago.
The event takes place from 6-9pm. Please come and bring your friends!
Zella's is hosting a happy hour tonight to raise money for a great cause. $35 per person for all you can eat and drink, or register early at www.blhs.org to get $5 off. All proceeds will be used to help support people with developmental disabilities served by Bethesda.
Zella's is located at 1983 N. Clybourn Ave Chicago.
The event takes place from 6-9pm. Please come and bring your friends!
Tuesday, July 22, 2008
Food for Thought
Check out: Online by Brad Paisley...great song and on topic with the digital world!
An interesting aspect of my internship experience has been weekly meetings on Tuesdays and Thursdays. Every Tuesday we are given a short presentation over breakfast. These presentations are conducted by project managers on different client accounts throughout the agency. They share the different campaigns and pitches that they are presenting to their clients. This gives everyone in the company exposure to not only the project management side of the business, but also the creative aspect of the company. In addition to breakfast club on Tuesdays, lunch is provided every Thursday for the interns. In this lunch meeting, an employee from each of the different fields within the company comes and talks to us about his or her role at Avenue A | Razorfish. Thus far, I have learned about emerging media, the client side of digital media and marketing, and corporate PR. This week we are going to be learning about the user experience team. These have created a very well rounded experience. I feel like I have a very good grasp on all the different parts that make up a digital agency. It is interesting to see how all the different areas fit together and work with each other. And as an added bonus we get free food!
An interesting aspect of my internship experience has been weekly meetings on Tuesdays and Thursdays. Every Tuesday we are given a short presentation over breakfast. These presentations are conducted by project managers on different client accounts throughout the agency. They share the different campaigns and pitches that they are presenting to their clients. This gives everyone in the company exposure to not only the project management side of the business, but also the creative aspect of the company. In addition to breakfast club on Tuesdays, lunch is provided every Thursday for the interns. In this lunch meeting, an employee from each of the different fields within the company comes and talks to us about his or her role at Avenue A | Razorfish. Thus far, I have learned about emerging media, the client side of digital media and marketing, and corporate PR. This week we are going to be learning about the user experience team. These have created a very well rounded experience. I feel like I have a very good grasp on all the different parts that make up a digital agency. It is interesting to see how all the different areas fit together and work with each other. And as an added bonus we get free food!
Monday, July 21, 2008
Interesting Article
I thought that some of you might be interested in reading this article from ReadWriteWeb. Enjoy! Like Its Users, The New Facebook Is All Grown Up!
For Better or Worse
Check Out: The Dark Knight; The Avenue A | Razorfish ad:tech Chicago Facebook Group
Sorry it has been so long since my last post. It has been a crazy couple of days! I only have four weeks left in my summer internship (it has gone by so fast!) and I want to share some of the good and bad things that I have noticed a little past my half way point. Lets start with the bad because I always try to end on a good note. One of the hardest things this summer is the fact that I haven't really gotten a summer. Going into my senior year I can't help but think that this is my last summer of freedom before I have to go on to the real world. It is hard hearing my friends talk about laying by the pool all day while I am stuck in an office. Not having the opportunity to live it up one last summer is a hard pill to swallow! In addition, I sometimes feel like I'm jumping into this world too quickly. It is a lot of responsibility that is taken on very quickly and now that I have had the time to slow down and think about that it is a little scary. While these things do get to me when it is a beautiful day outside and I'm stuck in the marketing fort, I can appreciate that the benefits far out weigh the negatives. The kind of experiences that I have gotten so far have proved to be incredibly helpful in learning about the marketing world, as well as the business world in general. When thinking about how I will be able to market myself, coming straight out of college, as a student who has had concrete experience in the business arena I know that this was the right thing for me to do this summer. I know that the people around me are sick of hearing this but I am learning a ton, more then I ever expected learning coming into this situation. Even if I sometimes wish that I was sitting with a cold beer by the pool!
Sorry it has been so long since my last post. It has been a crazy couple of days! I only have four weeks left in my summer internship (it has gone by so fast!) and I want to share some of the good and bad things that I have noticed a little past my half way point. Lets start with the bad because I always try to end on a good note. One of the hardest things this summer is the fact that I haven't really gotten a summer. Going into my senior year I can't help but think that this is my last summer of freedom before I have to go on to the real world. It is hard hearing my friends talk about laying by the pool all day while I am stuck in an office. Not having the opportunity to live it up one last summer is a hard pill to swallow! In addition, I sometimes feel like I'm jumping into this world too quickly. It is a lot of responsibility that is taken on very quickly and now that I have had the time to slow down and think about that it is a little scary. While these things do get to me when it is a beautiful day outside and I'm stuck in the marketing fort, I can appreciate that the benefits far out weigh the negatives. The kind of experiences that I have gotten so far have proved to be incredibly helpful in learning about the marketing world, as well as the business world in general. When thinking about how I will be able to market myself, coming straight out of college, as a student who has had concrete experience in the business arena I know that this was the right thing for me to do this summer. I know that the people around me are sick of hearing this but I am learning a ton, more then I ever expected learning coming into this situation. Even if I sometimes wish that I was sitting with a cold beer by the pool!
Wednesday, July 9, 2008
Taking Ownership
Check Out: Jersey Boys (play), avenuea-razorfish.com
Well the new Avenue A | Razorfish site launched yesterday which creates the perfect opportunity to talk about taking stock in what you have accomplished during your internship. As time goes on, you are going to start seeing your work pay off in different and exciting ways. For me one of the most exciting parts has been the ability to add content to this cool new Web site. It may seem like a small part of the site itself, but for me it hasn't been small at all. Let me explain why. I came into this position with very little knowledge of the company that I am now so proud to be a small part of. Through adding content I have learned so much about our agency, the people who work here, and the digital challenges that Avenue A | Razorfish has taken on. But this does not just apply to me, even if the organization that you work for is not one you find particularly exciting or promising, you can still learn a lot about the field you are pursuing by doing what seem to be easy tasks. I have also been able to help out (even if it is in a minor way) with correcting any mistakes or making changes that I think will improve the site. It has turned into a great Web site to interact on many levels, and a great place for people to gain more information about the company. Taking a small part in that has taught me a lot. And as I work more and more, I am getting more opportunities to do things on my own. Make sure you take the time to look back at what you have done so far and appreciate how it has gotten you to the place you are now.
Well the new Avenue A | Razorfish site launched yesterday which creates the perfect opportunity to talk about taking stock in what you have accomplished during your internship. As time goes on, you are going to start seeing your work pay off in different and exciting ways. For me one of the most exciting parts has been the ability to add content to this cool new Web site. It may seem like a small part of the site itself, but for me it hasn't been small at all. Let me explain why. I came into this position with very little knowledge of the company that I am now so proud to be a small part of. Through adding content I have learned so much about our agency, the people who work here, and the digital challenges that Avenue A | Razorfish has taken on. But this does not just apply to me, even if the organization that you work for is not one you find particularly exciting or promising, you can still learn a lot about the field you are pursuing by doing what seem to be easy tasks. I have also been able to help out (even if it is in a minor way) with correcting any mistakes or making changes that I think will improve the site. It has turned into a great Web site to interact on many levels, and a great place for people to gain more information about the company. Taking a small part in that has taught me a lot. And as I work more and more, I am getting more opportunities to do things on my own. Make sure you take the time to look back at what you have done so far and appreciate how it has gotten you to the place you are now.
Wednesday, July 2, 2008
Making Connections
Check out: Janet Evanovich: Fearless Fourteen
Part of the reason that I wanted to get a summer internship was to create the possibility of moving from an intern position to a full time position after graduation. I would imagine that others go into the experience with the same expectations. Even if you do not like where you are interning, we are still offered the opportunity to create contacts for future employment. Sometimes these can be difficult or uncomfortable relationships to create, and this is something that I am still learning how to do, but it is also an important thing to practice. While it may seem premature to be thinking about this in the middle of your internship and not toward the end, creating contacts for the future is something that we all should be doing every day that we are in the corporate world. The best advice that I was give on this subject is to talk to and stay in contact with as many people that you have met as you can. This can be hard if you just met someone in passing, but if you just try to shoot an email to them it will make a very good impression. I regret not doing that with some of the people that I met at the very beginning of my internship. It is hard to go back and email someone too far after the fact. Because you are in an internship position, most of the people that you meet or are introduced to are more then happy to help in any way that that they can. Even if these relationships do not produce a direct connection for future employment, you never know how they might be helpful in the future.
Part of the reason that I wanted to get a summer internship was to create the possibility of moving from an intern position to a full time position after graduation. I would imagine that others go into the experience with the same expectations. Even if you do not like where you are interning, we are still offered the opportunity to create contacts for future employment. Sometimes these can be difficult or uncomfortable relationships to create, and this is something that I am still learning how to do, but it is also an important thing to practice. While it may seem premature to be thinking about this in the middle of your internship and not toward the end, creating contacts for the future is something that we all should be doing every day that we are in the corporate world. The best advice that I was give on this subject is to talk to and stay in contact with as many people that you have met as you can. This can be hard if you just met someone in passing, but if you just try to shoot an email to them it will make a very good impression. I regret not doing that with some of the people that I met at the very beginning of my internship. It is hard to go back and email someone too far after the fact. Because you are in an internship position, most of the people that you meet or are introduced to are more then happy to help in any way that that they can. Even if these relationships do not produce a direct connection for future employment, you never know how they might be helpful in the future.
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