Go Cubs Go Blog!!

Check out: The Cubs at 1:05 this afternoon!! Lets sweep them!, Mark DeRosa's The Pulse

I would love to spend this entire post talking about the wonderful creation that is the Chicago Cubs. Soriano is on his game, Big Z is kicking butt, and as always DLee is as reliable as ever. But seeing as how this blog is supposed to be focused on work and digital marketing I can't just sit here and talk about how picking up Harden (who is pitching this afternoon) is one of the smartest moves that the Cubbies have ever made. What I can discuss is another player's connection to Web 2.0 which is constantly generating huge foot traffic. Mark DeRosa (who plays virtually all over the baseball field and who in my opinion is the rock that holds the Cubs together) has created a blog on the Chicago Cubs official website that is not only widely visited but also deeply engaging. The Pulse's mass audience and countless comments might seem to be only be a result of his semi-celebrity status as a professional athlete. But I believe this is not the only reason his fans loyally check his blog for updates. One of the most important things about social media is honesty, and Mark DeRosa has created that over and over again in his posts. Whether it is his comical interviews of his teammates or his honest analysis of the All Star selections, DeRosa nails every post creating a blog that is both insightful and entertaining to read. He does not sugar coat and he does not fake anything. The comments that he generates reflect the mass appeal of this blog, with all kinds of readers chiming in on his ideas and offering their support. People respond to honesty and that is reflected in the constantly growing fan base The Pulse receives. The idea of social marketing is to join people together across all barriers and that is exactly what this star does.